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Dave
Yoho is America's leading small business consultant and a dynamic motivational
speaker.
He
has represented most Fortune 500 companies and hundreds of small businesses
(powerful hands-on training techniques) and has appeared in over 100
training films (video). He is featured on the best selling audio series
"Closing The Sale" and has developed specialized models for selling
home improvement and other construction products.
Dave
is also the recipient of the Oscar of Public Speaking (the Cavett Award)
and has appeared on most major TV talk shows. |
| GS: |
How
did you get started in your current line of work? |
| DY: |
I
read Think & Grow Rich and I did what it said to do. It changed my life.I
worked for a company that was a division of Reynolds Metals. When I
left, I formed my own business, which became a conglomerate, and as
such we always had a consulting division. I owned a consulting company
as a part of this conglomerate. That's the consulting end. The speaking
was the natural process of my doing sales meetings and things of that
nature. |
| GS: |
What
were the 3 biggest obstacles you had to overcome? |
| DY: |
Probably
my own excitement about the business. Doing things I liked to do instead
of things that were practical to do. I think of this as a business,
and I do the things that are practical. I had to exercise discipline.
I don't think there were that many obstacles. I don't see things that
way. |
| GS: |
The
famous book As a Man Thinketh by James Allen tells us when we "Conquer
doubt and fear.we conquer failure." Let me ask you.What is the biggest
thing you do to help you conquer doubt and fear? |
| DY: |
Well,
the mind doesn't know the difference between the real and the imagined,
so you can imagine yourself as strong and powerful and able to do most
things. Most people accomplish what they set out to do by overcoming
the roadblocks that get in their way. My philosophy is that I get to
choose each day how I'm going to think and feel, and I do it by affirming
myself for where I am. |
| GS: |
What
2 books have influenced you the most? Why? |
| DY: |
Man's
Search for Meaning, by Victor Frankl. And The Bible. |
| GS: |
What
is your greatest Bill Gove story you could share with our readers? |
| DY: |
I
was working with him on-stage at a conference about 30 years ago, and
Bill let loose with a few hells and damns in the speech, and I got letters
reprimanding me for bad language-and it was Bill who did it! (Laughs)
He's always been a joy to work with. He's got an absolutely phenomenal
mind on-stage. His ability to change direction in a speech is incredible. |
| GS: |
You
have already made your first million. What advice can you give the rest
of us who may still be looking to make our first million? |
| DY: |
I
don't think it's such a difficult thing to do. Making the million is
not the big issue. Once you get it, how to hold on to it and what you
do with it to make your life seem beneficial is the challenge. I have
known too many people who made a lot of money, and have achieved very
little happiness with it, or managed to do the things with it that could
really benefit themselves, their families, and mankind. When someone
gets money for the first time, there are a lot of challenges, a lot
of options, and a lot of roads they can travel. So making money to me
is not the primary direction. It's keeping it and doing the things with
it so that yourself and others are comfortable. I spun off a company
before my 31st birthday, and I could have retired. That was over 40
years ago. I'm always glad I didn't, because it kept me working and
active. |
| GS: |
How
importantly would you rank mental toughness and the ability to communicate
as it relates to your success and why? |
| DY: |
It's
number one. Too many people accept defeat. They succumb too early. They
give up too quickly. They don't really understand adversity. They don't
understand that adversity is just another opportunity. That's all it
really is. |
| GS: |
If
you had to start over again.what would you NOT do again? |
| DY: |
I
wouldn't be so damn arrogant! (Laughs) There's a difference between
aggressiveness and arrogance. I approach every situation with aggressiveness.
I always believe that I can compete with this and come out a winner.
My aggressiveness has carried me through. The problem is that I extend
that aggressiveness. I think it was Dr. Carl Rodgers who hypothesized
that the extension of any strength may lead to a weakness. If someone
told me that I had a debilitating disease and I only had a limited time
to live, I would say that would probably be true for most people, but
that's not the way it's going to work for me. I have led my life that
way and it's worked, but the extension of that strength has been somewhat
detrimental to my personal relationships with people. I know this because
I get feedback from people. This business of being truculent or aggressive
strikes people, and that's what strikes them first, rather than my other
attributes. |
| GS: |
What
is the reason most people don't achieve their major goals and dreams? |
| DY: |
They
give up too quickly. If every individual would just sit down with a
piece of paper in front of them and list all the skills they have been
given, it would really help them. As a society, we are always assessing
what we can't do. Find out what you CAN do. How can you use the skills
that you have? How can you propagate them? How can you extend them?
I tend to see the world as more negative than positive. People look
more at their faults than at their assets. |
| GS: |
Who
were your role models/mentors, and what is it that you saw in them? |
| DY: |
My
grandfather, Aaron Jacoby. He was a Pennsylvania Dutchman who spoke
with an accent. He had some simple credos like, "If it's not yours,
don't touch it. If you ever shake hands with somebody and agree to do
something, always make sure you do it." Stuff like that. "Don't lie
to people. Don't be critical of people; they know what their faults
are already." This was from a guy who could neither read nor write.
He was a functional illiterate. He was one of my early mentors. Harry
Truman was another. I loved Harry Truman because he had the guts to
do what was right in the face of what might have been unpopular. I credit
him with bringing an end to World War II, and with saving millions of
lives despite the fact that he had little polish and low-level communication
skills in front of large groups. I believe he was one of our greatest
presidents. |
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Contact
Info.:
Dave Yoho Associates
Voice: (703) 591-2490
Fax: (703) 273-6626
E-mail: Admin@DaveYoho.com
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