Gove Siebold Group

OFFICERS

President
Steve Siebold

Vice President
Dawn Andrews

National Board of
Advisors

Dr. Tony Alessandra Ty Boyd Jim Cathcart Patricia Fripp Randy Gage Mark Victor Hansen Don Hutson Bob Proctor Nido Qubein Brian Tracy Dr. Jim Tunney Larry Wilson Dave Yoho, Sr.

   
National Board 
 

Dave Yoho is America's leading small business consultant and a dynamic motivational speaker.

He has represented most Fortune 500 companies and hundreds of small businesses (powerful hands-on training techniques) and has appeared in over 100 training films (video). He is featured on the best selling audio series "Closing The Sale" and has developed specialized models for selling home improvement and other construction products.

Dave is also the recipient of the Oscar of Public Speaking (the Cavett Award) and has appeared on most major TV talk shows.

GS:
How did you get started in your current line of work?
DY:
I read Think & Grow Rich and I did what it said to do. It changed my life.I worked for a company that was a division of Reynolds Metals. When I left, I formed my own business, which became a conglomerate, and as such we always had a consulting division. I owned a consulting company as a part of this conglomerate. That's the consulting end. The speaking was the natural process of my doing sales meetings and things of that nature.
GS:
What were the 3 biggest obstacles you had to overcome?
DY:

Probably my own excitement about the business. Doing things I liked to do instead of things that were practical to do. I think of this as a business, and I do the things that are practical. I had to exercise discipline. I don't think there were that many obstacles. I don't see things that way.

GS:
The famous book As a Man Thinketh by James Allen tells us when we "Conquer doubt and fear.we conquer failure." Let me ask you.What is the biggest thing you do to help you conquer doubt and fear?
DY:
Well, the mind doesn't know the difference between the real and the imagined, so you can imagine yourself as strong and powerful and able to do most things. Most people accomplish what they set out to do by overcoming the roadblocks that get in their way. My philosophy is that I get to choose each day how I'm going to think and feel, and I do it by affirming myself for where I am.
GS:
What 2 books have influenced you the most? Why?
DY:
Man's Search for Meaning, by Victor Frankl. And The Bible.
GS:
What is your greatest Bill Gove story you could share with our readers?
DY:
I was working with him on-stage at a conference about 30 years ago, and Bill let loose with a few hells and damns in the speech, and I got letters reprimanding me for bad language-and it was Bill who did it! (Laughs) He's always been a joy to work with. He's got an absolutely phenomenal mind on-stage. His ability to change direction in a speech is incredible.
GS:
You have already made your first million. What advice can you give the rest of us who may still be looking to make our first million?
DY:
I don't think it's such a difficult thing to do. Making the million is not the big issue. Once you get it, how to hold on to it and what you do with it to make your life seem beneficial is the challenge. I have known too many people who made a lot of money, and have achieved very little happiness with it, or managed to do the things with it that could really benefit themselves, their families, and mankind. When someone gets money for the first time, there are a lot of challenges, a lot of options, and a lot of roads they can travel. So making money to me is not the primary direction. It's keeping it and doing the things with it so that yourself and others are comfortable. I spun off a company before my 31st birthday, and I could have retired. That was over 40 years ago. I'm always glad I didn't, because it kept me working and active.
GS:
How importantly would you rank mental toughness and the ability to communicate as it relates to your success and why?
DY:
It's number one. Too many people accept defeat. They succumb too early. They give up too quickly. They don't really understand adversity. They don't understand that adversity is just another opportunity. That's all it really is.
GS:
If you had to start over again.what would you NOT do again?
DY:
I wouldn't be so damn arrogant! (Laughs) There's a difference between aggressiveness and arrogance. I approach every situation with aggressiveness. I always believe that I can compete with this and come out a winner. My aggressiveness has carried me through. The problem is that I extend that aggressiveness. I think it was Dr. Carl Rodgers who hypothesized that the extension of any strength may lead to a weakness. If someone told me that I had a debilitating disease and I only had a limited time to live, I would say that would probably be true for most people, but that's not the way it's going to work for me. I have led my life that way and it's worked, but the extension of that strength has been somewhat detrimental to my personal relationships with people. I know this because I get feedback from people. This business of being truculent or aggressive strikes people, and that's what strikes them first, rather than my other attributes.
GS:
What is the reason most people don't achieve their major goals and dreams?
DY:
They give up too quickly. If every individual would just sit down with a piece of paper in front of them and list all the skills they have been given, it would really help them. As a society, we are always assessing what we can't do. Find out what you CAN do. How can you use the skills that you have? How can you propagate them? How can you extend them? I tend to see the world as more negative than positive. People look more at their faults than at their assets.
GS:
Who were your role models/mentors, and what is it that you saw in them?
DY:
My grandfather, Aaron Jacoby. He was a Pennsylvania Dutchman who spoke with an accent. He had some simple credos like, "If it's not yours, don't touch it. If you ever shake hands with somebody and agree to do something, always make sure you do it." Stuff like that. "Don't lie to people. Don't be critical of people; they know what their faults are already." This was from a guy who could neither read nor write. He was a functional illiterate. He was one of my early mentors. Harry Truman was another. I loved Harry Truman because he had the guts to do what was right in the face of what might have been unpopular. I credit him with bringing an end to World War II, and with saving millions of lives despite the fact that he had little polish and low-level communication skills in front of large groups. I believe he was one of our greatest presidents.
 
Contact Info.:

Dave Yoho Associates
Voice: (703) 591-2490
Fax: (703) 273-6626
E-mail: Admin@DaveYoho.com

 

 

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