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Don
Hutson's careers in speaking, management and sales have brought him
many honors. He successfully worked his way through the University of
Memphis, graduating with a degree in Sales. After becoming the #1 salesperson
in a national training organization, he established his own training
firm and shortly thereafter was in demand as a professional speaker.
Don
has addressed over two-thirds of the Fortune 500 Companies and is featured
in over 80 training films. Today he is Chairman & CEO of U. S. Learning
and makes over 120 speaking appearances per year. Perhaps you have seen
him on national television where he is regularly featured on both the
Public Broadcasting Station and the TPN Satellite Network.
He
is also the author of "The Sale" and is the co-author of three
other books.
Don
was elected by his peers to the presidency of the National Speakers
Association, and he has received its prestigious "Cavett Award," as
member of the year. He was also honored as the 1991 recipient of the
International Speakers Hall of Fame Award, and Don was recently named
the 1998 Consummate Speaker of the Year. |
| GS: |
How
did you get started in your current line of work? |
| DH: |
Right
out of college I went to work as a salesman for a sales training firm,
selling enrollments in seminars. We had to give speeches to small groups
to do that. So my first 1500 speeches were little 30-minute freebies
to 6-10 people. I realized early on that I was going to have to develop
some talent or starve to death! So my first 6 years out of college I
was getting a combination of sales experience and speaking experience.
I reached the point where I got pretty good, and people started asking
me to speak for a fee. I liked that program a lot, so I said "Hey, that's
what I'm going to put on a push to do." So I studied the marketing aspects
of it and figured out a way to make a go of it. The rest, as they say,
is history. |
| GS: |
What
were the 3 biggest obstacles you had to overcome? |
| DH: |
Early
on it was my youth, because I made my first paid speech when I was 25.
Early on I had to overcome questions like, "Have you ever sold anything?"
when in fact I had worked my way through college selling, and I'd been
selling everyday since I'd been out of college. I've made over 20,000
sales calls, and I learned from the school of hard knocks and from the
people who trained me. Midrange through my career, the biggest obstacle
was maintaining good balance in my life, because I was enjoying some
good career momentum, and I probably worked too hard for too long. I
was gone from my family too much, so I probably didn't handle the life
balance issue as well as I could have. Today I am right where I want
to be. |
| GS: |
The
famous book As a Man Thinketh by James Allen tells us when we "Conquer
doubt and fear.we conquer failure." Let me ask you.What is the biggest
thing you do to help you conquer doubt and fear? |
| DH: |
Focus,
persistence and determination. I like the term can-do spirit. I like
to have that spirit, and I like the people around me to have it. I like
to teach others how to cultivate it. I think that once people have the
can-do spirit, they can make just about anything happen, within reason.
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| GS: |
What
2 books have influenced you the most? Why? |
| DH: |
I
would say Uncommon Friends, by Jim Newton, because of his portrayal
of the great work ethic and integrity that he observed through his personal
association with Thomas Edison, Henry Ford, Charles Lindberg and others.
The second book is The Victorious Personality by Orison Swett Marden.
It teaches the importance of resilience, staying on track and overcoming
obstacles. |
| GS: |
What
is your greatest Bill Gove story you could share with our readers? |
| DH: |
I've
always had such a profound respect for Bill. When my father passed away,
I said to him, "Bill, if you don't mind, I'm just going to make you
my new Pop." And he smiled and said, "I'd be honored." Now, no
one can replace your dad, but I was compelled to say that to him, and
he was compelled to respond in that manner. The fun that we've had with
that through the years has been very meaningful. It's been so great.
We have a marvelous friendship. |
| GS: |
You
have already made your first million. What advice can you give the rest
of us who may still be looking to make our first million? |
| DH: |
One
thing that can keep us on the track to building wealth is to remember
that it's not one big, magnanimous slam-dunk that does it. It's making
high quality decisions over time - good financial decisions. Don't live
beyond your means. Always vow to pay yourself first by investing 10-25%
of your income in something that represents wealth for you - whether
it's stocks or whatever. I think the biggest mistake people make is
that they're looking for one big grand slam home run, and very few people
make it that way. Most people get rich one day at a time. Net worth
is not a function of income; it's a function of planning. A lot of people
who are making pretty good money are thinking: "I'm going to be rich
someday," when in fact, they may not if they're not doing some good
planning - and if they're not stashing some away. |
| GS: |
How
importantly would you rank mental toughness and the ability to communicate
as it relates to your success and why? |
| DH: |
Mental
toughness is vitally important. You have to have it, especially today,
because nobody's life is perfect. Everybody has obstacles that they
have to deal with, and you have to have a balance of mental toughness
and compassion to succeed. |
| GS: |
If
you had to start over again.what would you NOT do again? |
| DH: |
There's
no way to overstate the importance of communication. In today's world
we have to talk the language of the person we're talking towe have
to understand their world, their agenda and their needs. If we take
the time to understand what those elements are, we will be far better
communicators. And that's not just vocabulary, or intelligence, that's
caring about the agenda of others. |
| GS: |
What
is the reason most people don't achieve their major goals and dreams? |
| DH: |
Lack
of resolve. They give up too early. In some cases people end up focusing
on the wrong thing for them. They don't give enough thought to exactly
what it really is that fits best in terms of goals and objectives. Just
because we want something doesn't mean we are the individuals worthy
of getting it, or who understand how to go about getting it. We need
to make well thought out decisions that fit us. |
| GS: |
Who
were your role models/mentors, and what was it that you saw in them? |
| DH: |
One
was Dr. Kenneth McFarland, for his spine tingling eloquence. Another
was Bill Gove, who taught me that speaking expertise is vitally important,
but few things are more important than having fun on the platform and
seeing that your audience members do as well. |
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Contact
Info.:
U.S.
Learning, Inc.
1045 Oakhaven
Memphis, TN 38119
Phone: 901-767-0000
Fax: 901-767-5959
E-mail: DLHutson@aol.com
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