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Who
is Mark Victor Hansen? And why is everyone talking about him? Mark Victor
Hansen has a lifelong mission: to save lives, fortunes and futures.
For more than 25 years, he has influenced society's top leaders and
the general public on a global scale. He is the man who built up a speaking
and writing empire spanning some 63 separate publications of audio programs,
training videos, books, articles, special reports and specialty items.
And he earns millions of dollars every year just from speaking engagements
and book royalties alone.
Mark
Victor Hansen is also the CO-creator of the widely successful Chicken
Soup for the Soul series. The series TIME magazine calls "The publishing
phenomenon of the decade" has collectively sold over 30 million copies
in North America alone, making it one of the most successful publishing
"franchises" in America. |
| GS: |
How
did you get started in your current line of work? |
| MVH: |
I
went bankrupt. It was 1974. I was building geodestic homes in New York
at a giant clip. I was building out of plastic when the oil embargo
hit. I was feeling awful. I thought about what I really wanted to do,
which was to become a speaker. I got some tapes of speakers, and I called
Bill Gove, who was flying cross-country, and he agreed to meet me at
the airport in Boston, where he spent an hour helping me. I wrote to
Cavett Robert and he helped me. I also called Chip Collins and he helped
me work into the insurance market, where I still work today. I've never
turned back since. |
| GS: |
What
were the 3 biggest obstacles you had to overcome? |
| MVH: |
I
suppose the biggest obstacle that people have to overcome is themselves.
Sir Edmund Hillary wanted to climb Mount Everest and after three failures
finally did it. People said, "You've conquered the mountain," and Hillary
said, "No, I've conquered myself." Conquering yourself is the most important
thing you can do. I had to learn how to market and sell. In the speaking
business I had to learn how to market by understanding the language
of the industry. I learned to do this by watching the greats in the
industry like Bill Gove, Bob Proctor, and Larry Wilson. I literally
used to go out and knock on ten doors every day. Nine would say no and
one would say yes. The first person who said yes to me was from Metropolitan
Life, and when he said yes, I said, "Reallydo you mean it?" I started
doing four talks a day. I'd do a breakfast talk at 7 am, go and sell
for a while, do another talk at 10 am, 1 PM, and another at 4 PM. I
was ingratiated in the book of fire! |
| GS: |
The
famous book As a Man Thinketh by James Allen tells us when we "Conquer
doubt and fear.we conquer failure." Let me ask you.What is the biggest
thing you do to help you conquer doubt and fear? |
| MVH: |
I
confront it everyday. Confront your fear and make it disappear. Every
one of us has to confront our fears, just as Napoleon Hill wrote for
the fireside chat for FDR. Most fear the bogeyman. Most fear doesn't
exist, except in your own head. |
| GS: |
What
2 books have influenced you the most? Why? |
| MVH: |
Think
and Grow Rich, by Napoleon Hill. The second is The Magic of Believing,
by Claude Bristol. Somehow I believed what he said and it worked. What
he said was you have to go to bed with a mantra. Back then I wanted
to make a hundred grand a year. If you divide 250 workdays, that's 400
dollars a day, so I would repeat "400, 400, 400," every night. That
year I made over 200,000 dollars. The deal is you can rock really fast
if you're ready and you enculturate your mind at a deep and profound
level -- which I did because I wanted to speak more than I wanted to
breathe. |
| GS: |
What
is your greatest Bill Gove story you could share with our readers? |
| MVH: |
Bill
Gove, when I met him that first time at the Boston Airport in '74, for
whatever reason, took a liking to me and said, "Look kid, I think you've
got potential and I want you to come up to my house in Wiscasset, Maine."
So I went up to Wiscasset, and not only did he let me stay in his house,
and hang out with his kid, but he took me through the whole city and
then he had me stand up and he said. "Give me your best stuff"and I
didn't have any best stuff! I was really pitiful, I'm afraid to say.
At some levels I was intimidated by him. I watched him and thought to
myself, "Someday I want to be able to do that." As a result now, I help
one person launch their speaking business every year, so Bill is getting
the reflected glory of having spent private tutelage with me, and I've
launched 26 or 27 people who speak in the business and do very well.
I'm elated and thankful to Bill Gove for befriending me early on when
he had no need to do so. He has a heart as big as America. If everyone
had a heart like Bill Gove, the world would work at a different level. |
| GS: |
You
have already made your first million. What advice can you give the rest
of us who may still be looking to make our first million? |
| MVH: |
I
would say that if you really want to make it, go to the new website
that Bob Proctor and I have, 3percentclub.com. We're creating a million
millionaires in this decade. The first year, we teach people how to
earn a million dollars in 365 days, and we teach 38 models to do that.
We also teach mindset. The second year we teach how to invest that,
and the third year we teach how to become a perpetual philanthropist.
We just had our first class, and we had 370 people who paid $7,500 each
to be there for the first of four sessions. I can tell you that a lot
of people are rocking and have committed themselves to making a million
dollars not in a yearbut in a quarter! The money is always out there.
The idea doesn't have to be yours. I make millions in every one of my
businesses, but Bob Proctor came up with the idea for the 3 percent
cluband Jack Canfield came up with the idea for Chicken Soup for the
Soul, and I just partnered with them. So far we've sold over 68 million
books, and our goal by 2020 is to sell a billion. So you don't always
have to have the idea yourself, but you have to be on the team. You
have to be a serious playeryou have to be an equity player. Going into
the Christmas season we will have over 90 million impressions in the
advertising media, and I believe we will blow out 10 million books by
Dec. 25, and there will be a great big sucking sound of people wanting
more Chicken Soup. |
| GS: |
Is
it ever hard for you to believe the numbers involved with Chicken Soup?
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| MVH: |
Yeah,
the numbers are unbelievable at a level, but you have to remember that
I live inside of it, and one of the things I teach is to carry around
3x5 cards, like Bob Proctor does. The card I'm carrying now says, "I'm
so happy I'm helping to sell 20 million copies of Chicken Soup for the
Soul by Dec. 25, 2000." I sign it, Jack signs it, our publisher
signs itso I'm looking at it all the time. The reason it happens is
because my belief system is there. It's done unto to you according to
your belief. The question is, what do you really believe? I've taken
ownership of the belief, just like I took ownership of the belief that
I could speak to people who care about things that matter and make a
life changing difference. |
| GS: |
How
importantly would you rank mental toughness and the ability to communicate
as it relates to your success and why? |
| MVH: |
One
of the many books I've written is called The Master Motivator, and I
wrote it with the Dean of mental toughness -- a guy named Joe Batten.
Joe Batten is the one who wrote the books used by Ross Perot to build
EDS. I'd say that mental toughness is one of the resolute things. The
greatest CEO in America is the most mentally tough guy - Jack Welch,
from GE. The second most mentally tough, brilliant guy is Cisco system's
CEO, John Chambers, and the third is Bill Gates. These guys are not
necessarily in rank order; any one of them will fit the model. All three
of them totally admire each other. These guys have 100-billion-dollar
problems when most people are complaining about not being able to pay
off their credit cards. These guys are figuring out how to do decimal
points twelve, fourteen and fifteen range. I'm a great student of all
three of them, because they're who to play with. At an individual level,
I teach people to make a million in a year; at the corporate level,
I take corporations up to billions. One of the tapes I have out is called
How to Think Bigger Than You Ever Thought You Could Think. I think the
greatest lack in America is the lack of vision. See, I had the vision
that I wanted to be a speaker, so then I said, "Well who are the visionary
speakers?" They were Bill Gove and Cavett Robert, and maybe 10 to 20
others, and I decided that these were the guys I needed to hang around.
If you hang around giants, you become a giant. If you hang around with
midgets, you become an midget. |
| GS: |
How
important is the ability to communicate? |
| MVH: |
Communication
is all there is. Communication has to be clear to both you and the receiver.
The real communication in the future will be ideas and agreements. Communication
has to be solid, and it has to be solid the first time, so people get
it. |
| GS: |
What
is the reason most people don't achieve their major goals and dreams? |
| MVH: |
Most
people don't achieve their goals and dreams because they don't have
enough goals and dreams. I teach that you have to have 101 goals, and
as you achieve them you don't cross them out, you write victory next
to them in lavender. The reason you have to have so many goals is that
different goals have different gestation rates. You can't know the gestation
rate of the goal. I'm the only one I know who has over 6,000 goals,
with over 2,000 victories. Right now things are showing up at levels
that I'd even forgotten that I'd written down. |
| GS: |
Who
were your role models/mentors, and what was it that you saw in them? |
| MVH: |
Bill
Gove was definitely one of my role models. I mean the guy has such a
great sense of humor and timing. What he did was consolidate a really
solid message, and he mastered the 45-minute talk better than anyone
else. Every audience loves Bill Gove. To make sure you have 100% audience
satisfaction every time is a tough number. I'm in the high 90's, I'd
say 99.9/100 percentbut there are some audiences that I couldn't figure
out how to relate to. I've been with Gove at least 100 times during
his speeches, and there was never an audience he didn't satisfy. He's
reconditioned his inner knowing that anything less than perfection,
as a platform professional, is unacceptable. It's just not a place that
he will go. And that's true no matter what. I've been with him when
he's missed 2 days of sleep in a row, and he still delivers. He is a
consistent deliverer, and that is rare. Cavett Robert is another role
model. He was the Dean of speakers. He loved speaking so much he thought
everyone should learn to speak. He was the master's master. |
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Contact
Info.:
Mark
Victor Hansen & Associates, Inc.
P.O. Box 7665
Newport Beach, CA 92658-7665
Phone: 949-759-9304
Fax: 949-722-6912
E-mail: trudy@markvictorhansen.com
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